WINAICO’s Sales Grew at Double‐Digit Rate in Europe in First Half‐Year
WINAICO Deutschland GmbH, a subsidiary of the Taiwanese solar module manufacturer Win Win Precision Technology Co., Ltd., reports double‐digit sales growth in Europe for the first half of the current financial year.
“In the first half of the year, demand for our products was very high in almost all European markets. Based on a high order backlog with our trade partners and strong growth in our direct sales channel, we expect this positive development to continue throughout the rest of the year,” said Marc Ortmanns, Director Operations at WINAICO in Germany. “The strong double‐digit sales growth in the majority of our markets, which account for more than 80 per cent of our business, again reflects the confidence in us.”
Successful Launch of the New Module Series
Since April, the company has been supplying the market with the new WST‐MGX GEMINI solar module series. Thanks to their compact dimensions of 1,724 x 1,135 x 35 mm, the modules are perfectly suited for use in the roof system segment.
Combined with a 25‐year product warranty and an output of 410 W (209 W/m²) or optionally 400 W (204 W/m²) in the Full Black variant, the MGX series offers an attractive performance package.
“We are pleased with the high acceptance of our modules and the positive feedback we receive from customers,” Marc Ortmanns comments on the feedback on the products.” In the strong demand and the extremely positive sales development, we see ourselves clearly confirmed in our path of producing high‐quality modules for the roof system segment.”
New End Customer Campaign Supports Sales Activity
In addition to the modified module portfolio, WINAICO also introduced a new end customer campaign at the start of this year’s Intersolar. With this campaign, the company is taking a new approach to product communication. The colourful campaign focuses on the essential information about WINAICO and the solar modules, does without too many technical details in a very end‐customer‐friendly way and appears in a modern and strikingly different design: out of the technical niche ‐ into the lifestyle world. The brochure, digital presence at www.iamyourmodule.com and a datasheet in the look of the campaign support the social media activities of the Creglingen‐based company.